The 12 video scripts were initially written in a fun, factual format.  To increase their impact further, we chose a more personal approach. Steering clear of a rigid, scripted style, we invited AdminPulse’s Customer Success Representatives to share their favourite tips & tricks in 60 second testimonials. Nothing too scripted, just a concerned business partner checking in. Exactly the type of communication style AdminPulse users so appreciate when contacting the brand by phone or email. The full videos went live on the website, while short snippets were cut in a vertical format to be used on social channels.