When looking for a job, Belgium’s young workforce prioritise a healthy work-life balance and an open organisational culture, two advantages the Belgian army prides itself on. Yet, far too often, youngsters assume a job in the army is about authority, physical fitness and foreign missions only. To counter this perception, we zoomed in on different kinds of jobs at Belgian Defense. The goal? Having them realise their talents might actually be just what our country needs. Authentic testimonials and camera techniques from the gaming world were used to draw in the target audience and have them relate.