Processed food includes lots of hidden ingredients and most Belgians are unaware of it. Both sugar and fats are often linked to what we perceive as unhealthy food, but are forgotten when drinking seemingly healthy food and drinks, like canned orange juices, containing lots of sugars. Diabetes Liga therefore organized a campaign to sensibilize.
For one week, we would activate all Belgians to be aware of what they eat exactly. In our ‘Week Ge-zonder” we not only invited all Belgians to go a week without hidden sugars and fats, but also to go for a week healthier.
Showing the hidden in this campaign was done by choosing the pixelated creative route. Showing everyday products in a pixelated way and highlighting unhealthy ingredients in it.
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Meir 12
2000 Antwerpen – Belgium
BTW BE0736.374.807
