COVID-19, corona, lockdown: we were all tired of it. What we all wished for: freedom. And cosy nights in bars, obviously. In May 2020, when the first lockdown was beginning to end we came up with this storytelling campaign.
To celebrate the reopening of all bars and restaurants after the covid lock down, we changed Duvel’s slogan ‘Brewed to be Lived’, to ‘Brewed to be back’.
Making sense
In a captivating movie we tell the story of all the phases these bar owners had to go through: from closing their businesses, to spending their free time wisely by upgrading their bars to finally prepare for their opening again. Our campaign video was the best performing social video to date for the Duvel brand.