Geen Magie, Gewoon Yuki
Client: Yuki

Challenge

Technology is creating massive changes in the day to day work of accountants. In the meantime, expectations of business owners changed as fast. they want their numbers real time up to date to make the right business decision based on the right data.

Making sense

Yuki is a lot. It helps accountants in automating parts of their work, it helps them recognize repeated bookings to automate them, it creates ways to easier communicate with their clients etc… For business owners, it creates a one stop show for all their financials. They have a 24/7 real time view on their numbers, they can easily store contracts and they have direct access to all incoming and outgoing invoices. Terms like ‘automation’, ‘machine learning’ or ‘Peppol’ all make these new ways of working possible. The way it all works, might seem magic. But it’s is not. It’s just Yuki. So how complicated it may seem, it’s the job of Yuki to make it look as easy and user friendly as possible so you can focus on what matters: your business.

Results

This campaign ran in Belgium and The Netherlands, targetting both entrepreneurs and accountants. It ran on TV, OOH, print, DM and digital. The awareness campaign lead to a 40% increase in direct search as it had significant impact on other business critical paramaters.

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