To support the LGBTQ+ community, the city of Antwerp has been hosting its yearly Pride event. For its 2023 edition, they required an activation that wouldn’t only resonate with the event and its visitors, but also perfectly fit the city’s atmosphere.
Together with the city of Antwerp, KMSKA and RapidMedia, we created an installation in front of Antwerp’s Museum of Fine Arts. Drawing inspiration from the LGBTQ+ community’s universal symbol, we had an actual ‘live’ rainbow appear above the museum’s iconic water basin. All through Pride week, it would appear every night at sunset and could be enjoyed until the hours. To create this magical experience, we installed a laser at the museum and pointed it at the water spray.
With over 140,000 visitors, Antwerp’s 2023 Pride edition was its busiest yet. Our rainbow was photographed and shared on social media by a large number of visitors. On top of this, it became a real hotspot during Pride week. Not just as a perfect meeting place, but also as a conversation starter on inclusivity in today’s society.
Drop us a line or give us a call, we are looking forward to meeting you.
Meir 12
2000 Antwerpen – Belgium
BTW BE0736.374.807
