Over the past few years, Antwerp has invested in planting more trees and shrubs across the city and its suburban districts. A big step forward towards guaranteeing a greener future – and a better environment – for all. However, as it takes time for all plants to mature, people will not be able to reap the rewards for quite a while. So why plant at all? And how can we remind people that the city invests in their well-being through a greener future?
Good things take time: it not only goes for people, but for trees as well. As they both grow and mature at a similar speed, it is only the next generation that will fully be able to enjoy what is being planted today. It is today’s efforts that will guarantee them a slice of greenery tomorrow. A peaceful haven to enjoy, amidst a concrete jungle. In other words: today’s efforts are about taking care of a future generation.
For our campaign we drew inspiration from this parallel path of people and plants. A video that incorporates both – at different stages of maturity – illustrates how they not only grow, but also go together. Because whatever is done today is handed over to tomorrow’s generation. Tomorrow’s seeds are sown today: a thought which was conveyed in the slogan ‘In Antwerpen ontkiemt de toekomst.’ This video campaign ran across all of the city’s social platforms.
Producer: Badger – DOP: Moose-Stache
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