In the midst of the covid crisis and the first wave of quarantaine, the city of Antwerpen wanted a film to show the solidarity in its city. The brief was clear, the deadline was sharp: 48h.
People are at their best in a crisis like this. They show great empathy and care for each other, resulting in thousands of different initiatives to make life more pleasant. From food delivery, to online mocktail workshops and a daily standing clapping ovation at 8PM to thank all care personnel. This 35 seconds spot was shared on local TV stations and shared on social media networks. It resulted as one of the best performing videos of that time for the city of Antwerp.
Website of the contracting authority: www.antwerpen.be
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