As a challenger, Larmisoft wants to claim its spot in the top ten of the market, amongst the incumbents. The market of eye drips is driven by a distribution network that is beyond their control (pharmacies and retailers) and consumers that have little connection to the brands. With this campaign, Larmisoft made the difference in this homogeneous market by creating distinctive elements that helped it truly stand out and connect to its audience.
There is a growing space for humor in the pharma advertising industry, reports keep proving the positive impact on business results. To introduce Larmisoft to the big public, we used humor as our distinctive brand element. With the claim that there are better solutions to keep your eyes moist (you don’t have to keep them in a glass of water next to your bed like you might do with your… teeth).
The campaign ran digitally on social media, web and Digital Out of Home. Sub segments in our target audience were targeted via specific channels, like gaming and streaming youngsters via Twitch with specific creatives or young creatives via TikTok. Channels that are rarely used in this market, but created massive impact.
The campaign had a direct impact on the numbers of sold goods in pharmacies exceeding expectations with double digits.
Drop us a line or give us a call, we are looking forward to meeting you.
Meir 12
2000 Antwerpen – Belgium
BTW BE0736.374.807
