EPFC is a school for further education and part of the Free University of Brussels (ULB). It welcomes students of all ages and all backgrounds, especially those who want to combine their work with a study, and offers them a range of courses and degrees. Due to COVID, the school had seen a 20% decrease in enrollments in 2020 and was in need of a strategy and a campaign to tackle this.
In 2025, the campaign focused on the students of EPFC, placing them at the center. EPFC is a school which gathers students with a vast variety of backgrounds who all have one goal in common: getting a degree in their dream field. Nevertheless, for some students, this can seem like an impossible task to accomplish in more traditional environments such as universities or tertiary institutions. EPFC’s main mission is to place the student at the center of their own educational journey, providing them with flexibility and support to succeed in their dream domains. This is how “a tiny world made by you” came to life: the school places the student at the center, allowing them to adapt their personal and work life with their studies, enabling them to build their own personal world as they wish and encouraging them to get that degree they aim for.
The campaign went live on rooftop banners in metros, tram and buses all over Brussels as well as digitally on Meta and TikTok. Throughout 2025, concrete results will become clear.
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Meir 12
2000 Antwerpen – Belgium
BTW BE0736.374.807
