The core insight was simple yet powerful: year-end closing is not just stressful, it feels like a nightmare. Rather than avoiding this tension, the campaign embraced it.

The campaign was built around visual and narrative references to classic horror films, condensed into a refined, brand-safe execution. Elements such as a fogged mirror, unsettling characters, and striking typography were used to symbolize the fear and pressure accountants experience during year-end closing.

Short-form video content played a central role. By deliberately breaking away from conventional LinkedIn aesthetics, the campaign disrupted the feed and captured attention without sacrificing relevance or professionalism.

There is a growing space for humor in the pharma advertising industry, reports keep proving the positive impact on business results. To introduce Larmisoft to the big public, we used humor as our distinctive brand element. With the claim that there are better solutions to keep your eyes moist (you don’t have to keep them in a glass of water next to your bed like you might do with your… teeth).

One of the biggest challenges for our audience is feeling misunderstood by the conventional school system. As a result, they often turn to their social circles for advice. While this feels more trustworthy to them, it limits their perspective and keeps their decision-making confined to a narrow environment. So how do we get them to trust something that comes from the very system they are frustrated with? By showing that we understand their world—and by sharing stories of people who came from that same world and managed to grow beyond it. This gives them someone relatable to look up to.

We created a concept that blends peak internet culture and the streaming habits of our audience with the innovations and technologies Defence wanted to highlight. Drawing inspiration from YouTube creators like MrBeast and Average Rob, we invited our audience to take part in the content series. Because what better way to show the relevance and cool factor of Defence’s tech than through the real, unfiltered reactions of our audience’s peers?

Do you think you’re ready to join the army — or is it just not for you? In this 8-part content series, we go behind the scenes and challenge four young people to take on various tasks and prove whether they’ve got what it takes to join Defence.

In 2025, the campaign focused on the students of EPFC, placing them at the center. EPFC is a school which gathers students with a vast variety of backgrounds who all have one goal in common: getting a degree in their dream field. Nevertheless, for some students, this can seem like an impossible task to accomplish in more traditional environments such as universities or tertiary institutions. EPFC’s main mission is to place the student at the center of their own educational journey, providing them with flexibility and support to succeed in their dream domains. This is how “a tiny world made by you” came to life: the school places the student at the center, allowing them to adapt their personal and work life with their studies, enabling them to build their own personal world as they wish and encouraging them to get that degree they aim for.

We started by listening. Entrepreneurs told us they don’t fully grasp what their accountants do behind the scenes. Accountants often felt stuck in the numbers, too frequently lacking the tools or time to translate them into business terms. The insight was simple: both groups work from the same figures, but rarely see the full picture.

In 2025, we moved from product to partnership. “In sync” focused on the working relationship between accountant and entrepreneur. We showed the human side of transparency: shared tools, shared goals, and clear expectations. One hero film, two supporting visuals, and localised versions helped the message cut through across both Belgium and the Netherlands.

Business owners want their accountant to be their partner in crime along their entire entrepreneurial journey. The trust business owners have in their accountant is high, resulting in them asking all kind of business related questions, such as making contracts or commercial agreements. 

Yuki is a lot. It helps accountants in automating parts of their work, it helps them recognize repeated bookings to automate them, it creates ways to easier communicate with their clients etc… For business owners, it creates a one stop show for all their financials. They have a 24/7 real time view on their numbers, they can easily store contracts and they have direct access to all incoming and outgoing invoices. Terms like ‘automation’, ‘machine learning’ or ‘Peppol’ all make these new ways of working possible. The way it all works, might seem magic. But it’s is not. It’s just Yuki. So how complicated it may seem, it’s the job of Yuki to make it look as easy and user friendly as possible so you can focus on what matters: your business.

The 12 video scripts were initially written in a fun, factual format.  To increase their impact further, we chose a more personal approach. Steering clear of a rigid, scripted style, we invited AdminPulse’s Customer Success Representatives to share their favourite tips & tricks in 60 second testimonials. Nothing too scripted, just a concerned business partner checking in. Exactly the type of communication style AdminPulse users so appreciate when contacting the brand by phone or email. The full videos went live on the website, while short snippets were cut in a vertical format to be used on social channels. 

A job at Defense might be a mission, it doesn’t always involve muscles and guns. In fact, the reality is often far more mundane as Defense is in need of many different skills and profiles. With our documentary series #Uncensored we reveal lesser known job opportunities, whetting the appetite of those who may be a perfect fit without realising it. 

Through ten behind-the-scenes videos we offer a glimpse into the daily reality – morning to night – of a navy technician, army soldier and air force technician. Every video reveals the professional aspects, such as colleagues and daily responsibilities, but also offers a glimpse of the recruits’ daily lives. By switching between different profiles within one episode, we show the variety Belgian Defense has to offer. Army life as it is, because a future at Defense is not a Hollywood movie. To enhance the authenticity, the series was shot without a preset script or professional actors.

Together with the city of Antwerp, KMSKA and RapidMedia, we created an installation in front of Antwerp’s Museum of Fine Arts. Drawing inspiration from the LGBTQ+ community’s universal symbol, we had an actual ‘live’ rainbow appear above the museum’s iconic water basin. All through Pride week, it would appear every night at sunset and could be enjoyed until the hours. To create this magical experience, we installed a laser at the museum and pointed it at the water spray. 

Our campaign ‘Show some Loof’ inspires people to (re)discover Belgian endives and think outside the vegetable box. Enter our endless table of delicious dishes and seven original dishes, from witlof pizza to a spicy pad thai. The campaign ran on several above and below-the-line channels. A catchy radio ad was developed to run all through the yearly Week van het Witloof, while a short activating tv ad ran on VRTnu and VTMgo. Digitally, the seven recipes triggered our target audience  on social media, while in-store posters and recipe booklets inspired shoppers to buy Belgian endives at their local shop, and try their hand at new and delicious dishes. 

Most youngsters have difficulty gauging any negative consequences of their actions. Instead, their imagination tends to focus on the positives only. So how do we convince them to stay away from illegal fireworks? By making the risks as concrete as possible and having our target group experience them, well before any actual damage occurs. Or in other words: having those who are resistant to hearing the truth, actually feel it.

For our 2023 campaign we chose to focus on a common risk: hearing damage. Especially relevant for our target group, who like to live life wearing headphones. Youtube, Netflix, TikTok, Spotify … their daily online fix requires sound to be enjoyed. Imagining a world with hearing damage is abstract, until – BANG – fireworks go wrong, and tinnitus – a constant, persistent high-pitched noise – becomes your reality. 

Good things take time: it not only goes for people, but for trees as well. As they both grow and mature at a similar speed, it is only the next generation that will fully be able to enjoy what is being planted today. It is today’s efforts that will guarantee them a slice of greenery tomorrow. A peaceful haven to enjoy, amidst a concrete jungle. In other words: today’s efforts are about taking care of a future generation.

For one week, we would activate all Belgians to be aware of what they eat exactly. In our ‘Week Ge-zonder” we not only invited all Belgians to go a week without hidden sugars and fats, but also to go for a week healthier.

Showing the hidden in this campaign was done by choosing the pixelated creative route. Showing everyday products in a pixelated way and highlighting unhealthy ingredients in it.

When looking for a job, Belgium’s young workforce prioritise a healthy work-life balance and an open organisational culture, two advantages the Belgian army prides itself on. Yet, far too often, youngsters assume a job in the army is about authority, physical fitness and foreign missions only. To counter this perception, we zoomed in on different kinds of jobs at Belgian Defense. The goal? Having them realise their talents might actually be just what our country needs. Authentic testimonials and camera techniques from the gaming world were used to draw in the target audience and have them relate.

But how do you get Gen Z excited, when they often feel powerless in the climate battle? They may recycle, reuse or go vegan, but they still believe these individual efforts won’t have any real impact. As a result, they look to governments and big corporations to make a change.

We collaborated with a group of friends in the specific audience we had in mind. We handed them the new OPPO Find X5 Pro and let them capture their magic, proving the usability and the quality of the OPPO smartphone. Everything filmed and captured was done by the OPPO Find X5 Pro, making it authentic and believable.

When it comes to the puss, let’s stop making a fuss. Instead let’s lift the taboo on intimate care and talk openly, instead of using cringy euphemisms. With our campaign ‘Take care of Elle’ we did just that, communicating that a vagina is an essential part of a woman’s body, just like any other. And that Saforelle wash solution is a natural part of your daily routine. To support the line, our visual was just as no-nonsense. We consciously avoided images of women in bright white knickers, frolicking through flowering fields. Instead, we showed reality ‘as is’ with a person in the shower, washing her vagina. No more, no less and no euphemisms in sight. Next to this, we used the campaign for educational purposes, teaching women a simple, three-step routine to keep themselves fresh and healthy. 

In a captivating movie we tell the story of all the phases these bar owners had to go through: from closing their businesses, to spending their free time wisely by upgrading their bars to finally prepare for their opening again. Our campaign video was the best performing social video to date for the Duvel brand.

People are at their best in a crisis like this. They show great empathy and care for each other, resulting in thousands of different initiatives to make life more pleasant. From food delivery, to online mocktail workshops and a daily standing clapping ovation at 8PM to thank all care personnel. This 35 seconds spot was shared on local TV stations and shared on social media networks. It resulted as one of the best performing videos of that time for the city of Antwerp.

Website of the contracting authority: www.antwerpen.be