Yuki builds smart accounting software. It automates complex tasks, removes friction, and helps users work faster and better. But the market rarely sees it that way. Innovation in this space is still mostly associated with legacy players like Exact. Yuki asked us to change that, and build brand awareness and claim its place as a thought leader.
We didn’t just want to say Yuki is innovative. We wanted to show how the brand actively solves a real market issue: the lack of transparency between accountants and entrepreneurs. That problem blocks efficiency, erodes trust, and makes financial tech feel harder than it is.
We started by listening. Entrepreneurs told us they don’t fully grasp what their accountants do behind the scenes. Accountants often felt stuck in the numbers, too frequently lacking the tools or time to translate them into business terms. The insight was simple: both groups work from the same figures, but rarely see the full picture.
In 2025, we moved from product to partnership. “In sync” focused on the working relationship between accountant and entrepreneur. We showed the human side of transparency: shared tools, shared goals, and clear expectations. One hero film, two supporting visuals, and localised versions helped the message cut through across both Belgium and the Netherlands.
The storytelling shifted towards outcome. Instead of zooming in on the tech, we highlighted what happens when people understand each other better. We framed accountants as strategic allies, not just number crunchers, but business translators. The campaign invited both sides to step into each other’s world. Online, the landing page delivered practical depth: how Yuki supports smoother workflows, better conversations, and fewer blind spots.
The campaign ran wide. From national TV and OOH to print, digital, podcasts, and direct channels. We targeted high-traffic moments and key titles for both business profiles. At Yuki’s annual event, we even brought the story to life through a live performance by the dancers from the video.
Direct searches for Yuki jumped by 40% and brand tracking post-campaign confirmed the shift: Yuki rose from 16th to 7th in unaided awareness. That change came with stronger associations, as users now saw the brand as not just smart, but useful and clear.
This campaign didn’t just drive traffic. It built long-term positioning, giving Yuki a foundation to keep growing, wave after wave.
Drop us a line or give us a call, we are looking forward to meeting you.
Meir 12
2000 Antwerpen – Belgium
BTW BE0736.374.807
