Defensie Mini-docu 2024: Uncensored
Client: Defensie

Challenge

The Belgian Ministry of Defense was in need of an idea to help fill their many job openings. Even though a job in the army offers stability and security, only a limited number of young people think they’d make an ideal candidate. Patriotic thrill seekers will surely apply, as the army is usually associated with tough soldiers in enemy territory, but what if you don’t really fit that profile?

Making sense

A job at Defense might be a mission, it doesn’t always involve muscles and guns. In fact, the reality is often far more mundane as Defense is in need of many different skills and profiles. With our documentary series #Uncensored we reveal lesser known job opportunities, whetting the appetite of those who may be a perfect fit without realising it. 

 

Through ten behind-the-scenes videos we offer a glimpse into the daily reality – morning to night – of a navy technician, army soldier and air force technician. Every video reveals the professional aspects, such as colleagues and daily responsibilities, but also offers a glimpse of the recruits’ daily lives. By switching between different profiles within one episode, we show the variety Belgian Defense has to offer. Army life as it is, because a future at Defense is not a Hollywood movie. To enhance the authenticity, the series was shot without a preset script or professional actors.

Results

Within the first few months of the docu going live, it got +3 million views across all channels. This huge number of viewers was achieved due to some videos on Reels that went viral, generating between 500.000 and 1 million views. 2024 was a record year for Defensie with over 5.000 applications.

 

Our #Uncensored clips are the most popular Reels on the Defense socials ever.

🥇 BOCA 2024: Best Film Series in Craftmanship

🥇 BOCA 2024: Press Award

Hello is it us you’re looking for? Great, the feeling is mutual. 

Drop us a line or give us a call, we are looking forward to meeting you. 

Meir 12, 2000 Antwerpen

The Other Agency ®
© 2024 all rights reserved.